BEAT BLOOD CANCER 

Every donation helps! I’m currently facing leukaemia, a type of cancer found in the blood/bone marrow. I’m fundraising from my hospital bed for the ward at UCLH Euston, London. You might all be strangers that see this, but if you could even donate as little at 10p, I’d really appreciate it! They really deserve it here - they’ve supported and served me well haha, and I want to provide them with that recognition. Please, do your bit! Cheers Tumblr bloggers! X

@1 year ago
#leukaemia #cancer #justgiving #donate #charity #fundraising #money #lymphoma #blood #disease #illness #help 

FINAL SUBMISSION OF 'CARAVAN' BRANDING CONCEPT 

Have a look through the PDF file of our entire development. Produced by myself and 4 other individuals within our course group, the finalised logo has been produced and we are now awaiting confirmation and feedback from the developers of the organisation. 

The selection of images within this file show the process of the logo, and examples of how you’d expect to notice this within letterheads, business cards, advertising campaigns and so on.

@1 year ago

INITIAL IDEAS OF CONCEPTUAL LOGO

With the use of many key terms that can symbolise the approach that ‘Caravan’ will offer, working within the group allowed the opportunity to really engage with what we thought would be a realistic logo to enable the establishment of the company. 

After sketching many ideas, we need something practically simple, yet creative. The logo is to represent the creativity that ‘CARAVAN’ will offer for future students, improving their careers and allowing them to grow, develop and further their talent within industry. It’s all about unlocking their potential.

Considering the growth feature, the ‘greater-than’ (>) symbol did arise within the group, so I decided to experiment with this further by showing the sense of progression through direction. 

@1 year ago
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LOGO CONCEPT AND GENERATION WITHIN THE TEAM

Sketching everywhere as you can see, the initial stages show our first ideas into the brand of ‘CARAVAN’, where we are really trying to establish exactly what they want to communicate through their branding towards clients, but also by sticking to professionalism, creativity is key. 

@1 year ago
@1 year ago
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These examples were just experimenting with the chosen final concept of the logo with the experimentation of movement through interlocking the circular letter shape of ‘C’ to represent ‘CARAVAN’. 
Here I tried to experiment with colour - the pure beauty of the logo is that the shape still exists in its circular format, so will still be recognised, but different colours can be used or even perhaps textures to represent different courses within AUB, showing a constant link between all colour options that the organisation may design to go for. 
The largest example where each letter is overlaid does look quite “messy” I guess, but the group liked it - so that’s another style that could be developed further perhaps. 
Due to the simplicity of the logo’s shape and detailing, this can be used on both larger and smaller scales, without any limitations towards the design and how this may be presented differently, for example, from business cards to advertising campaigns. 

These examples were just experimenting with the chosen final concept of the logo with the experimentation of movement through interlocking the circular letter shape of ‘C’ to represent ‘CARAVAN’. 

Here I tried to experiment with colour - the pure beauty of the logo is that the shape still exists in its circular format, so will still be recognised, but different colours can be used or even perhaps textures to represent different courses within AUB, showing a constant link between all colour options that the organisation may design to go for. 

The largest example where each letter is overlaid does look quite “messy” I guess, but the group liked it - so that’s another style that could be developed further perhaps. 

Due to the simplicity of the logo’s shape and detailing, this can be used on both larger and smaller scales, without any limitations towards the design and how this may be presented differently, for example, from business cards to advertising campaigns. 

@1 year ago

SUMMARY OF LIVE BRIEF

Having the opportunity again to worth within a group has been a delight. With the relevance of having a live brief, this has given us, as a group, the power to really challenge ourselves.

Our group consisted of only five individuals, including myself, where we would cross the boundaries between both professionalism as well as creativity within a design practice. The duration of the two weeks that this placement has been active certainly does suggest a real talent that my colleagues have offered, given the fact that this must be the reason as to why they decided to participate within a real-life project.

Provided by an organisation named “CROWD”, developers of this group are soon to be introducing a whole new approach towards the talent that can be found within the Arts University Bournemouth. Having their selected identity of the known noun, “CARAVAN”, this term can represent both literal and abstract thoughts, such as an actual caravan, known as a portable holiday-home, or perhaps a group of travellers working within a team.

Based at an established university of art-based degrees, AUB has talent forming almost everyday, some of which is conceptual, abstract or even professional. The “CARAVAN” organisation has the aim to really “unlock all potential” within the work produced by students, kick-starting their careers within the design industry. With this in mind, it was our duty to provide a brand identity for this new company, allowing recognition and encouraging potential students to take an interest into possible opportunities that may arise by working alongside with the developers of “CARAVAN”.

After discussing many ideas, sketching designs and trying to form a logo concept of the brand, we decided to stick to the original company name that existed, ‘CARAVAN’. As this term is so abstract, and usually considered as holidaymakers’ budget accommodation choice, the name was convincing when reading into the word and knowing what else this suggests. Key terms such as; groups, teams, working together, travelling, developing, growing, all fall into the same category when describing the less-literal definition of caravan.

We found that by using the letter ‘C’, the circular formation of the letter can also portray a symbol of growth through movement within the shape. It was rather difficult when attempting to show the idea of growth and further movement when using this symbol, so I experimented further by using the “greater-than” symbol (>) and merged this with the letter ‘C’, creating a horizontal tear drop illustration. After discussing this further with colleagues, friends and of course our tutors, the shape wasn’t fully understood.

To develop the growth idea further, we used the circular form within the letter again, but overlaid the shape to produce a conceptual logo or symbol that would represent the company well. Different thicknesses and colour options for the existing shape were experimented, and we found that by sticking to the given shape, this would always be recognised, yet colour can be changed to represent different disciplined areas of design that may relate to different courses based at the university campus.

We, as a group, believe that the finalised branded design suggests both professionalism as well as creativity that the university does offer. The providers of this live brief are now able to experiment with the approach further, if needed. For the use of movement that is shown within the logo provided, this could be generated into an interactive online/website ‘flash’ where users could select segments of the circular form which may lead to a pathway of a particular design discipline, such as; Graphic Design, Fashion or even Costume perhaps.

Personally, to develop this even more, I would most definitely consider the use of creating texture, through letterpress perhaps as a much more “hand-made” style, which could relate even more towards AUB, as an arts-based university, as the design can convey elements of a corporate identity, which in some cases, is vital for professionalism. To even stick to the idea of keeping the same formation of the logo, but by changing the texture and style overall, these individual styles may represent different courses, but would show a link as the logo is still recognised through its individuality. An approach alike this would only be suitable, I believe, if the organisation develops further and becomes more established as confusion towards consumers may occur if this was to be considered during the early stages of a new company.

@1 year ago with 2 notes

As we have been working in a group all attempting to develop our own idea with the use of the ‘interlocking’ letter ‘C’ shape, I decided to try something more abstract, creative and colourful to really represent the university itself and the talent that contributes towards the recognition as a whole. 

The awkward angles are to suggest movement and this looks a lot more edgy rather than a singular logo shape which can be dull at times. 

@1 year ago
@1 year ago

LETTERHEAD EXAMPLES

Inspired by the new ‘WITNEY’ design, I wanted to try something different but with their influence, once again to show the sense of movement as well as direction. The logo is not working for me, it doesn’t communicate well enough the ‘CARAVAN’ concept of creativity through growth within industry.

I believe that the shape could work within a different context, but the water drop style reminds me of a logo that you would find within a printing or ink manufacturer. Discussing this design with many students, friends, etc, they didn’t entirely understand why I chose the shape or style as well as the use of colour and where this was situated within the layout of the logo. We need a new plan!

@1 year ago
@1 year ago

PICK ME UP - Graphic Arts Festival @ Somerset House, London. 

Inspiration taken from the entire exhibition, with a combination of illustration, graphic design, typography as well as general print design. Was pretty decent!

http://www.somersethouse.org.uk/

@pickmeuplondon

@1 year ago